Comments on: Search Engine Traffic Is My Sock http://www.howthiswebsitemakesmoney.com/blog/2009/12/04/search-engine-traffic-is-my-sock/ Trying to figure out how much money a Webmaster makes per hour. Thu, 29 Jul 2010 19:53:12 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Rahil http://www.howthiswebsitemakesmoney.com/blog/2009/12/04/search-engine-traffic-is-my-sock/comment-page-1/#comment-788 Rahil Sat, 05 Dec 2009 12:18:55 +0000 http://www.howthiswebsitemakesmoney.com/blog/?p=489#comment-788 Nice to see your traffic growing, my best wishes are always with you! Keep it up and never quit :) Nice to see your traffic growing, my best wishes are always with you! Keep it up and never quit :)

]]> By: Jeffery Wood http://www.howthiswebsitemakesmoney.com/blog/2009/12/04/search-engine-traffic-is-my-sock/comment-page-1/#comment-787 Jeffery Wood Sat, 05 Dec 2009 00:46:24 +0000 http://www.howthiswebsitemakesmoney.com/blog/?p=489#comment-787 PPC can be very lucrative or very expensive. It's easy to lose money, I certainly have, but that was back when I was getting started so though I may still lose money today, it's far less risk than it was back then. Part of the strategy in PPC is to target "buying keywords", in other words, the keywords people use when they are looking to buy and not just to gather information and yes, there's a difference in the keywords they use. For example, your phrase 'website starter kit' would cost approximately 11 cents a click, or $11.00 for your 500 visitors (880 searches a month broad match, 58 searches a month exact match). Of course you'd link to your product page, not the blog or main website. In theory, though that's far fewer searches, the traffic is more targeted towards buying, thus more valuable from a business perspective. Fewer clicks a month but more revenue. In theory anyway, in reality no matter how much science you put into PPC (and there is science involved), there's still an art to it, for example, your ad writing ability. My guess would be that people looking for a website starter kit are more willing to spend money to buy a kit than others, but that's my guess. I'm definitely not a PPC expert and I didn't research your market beyond finding what I needed for my example. There may be better 'buying keywords' for your product. You're better off reading up on it before you spend money on the ads themselves. There's a few marketers I trust who recommend Perry Marshall's Definitive Guide To Adwords http://www.perrymarshall.com Sign up for the free 5 day email course. The book is on my reading list, I just haven't gotten to it yet, so I can't give you my personal opinion other than what I've already said, other marketers that I trust recommend it. Your blog is for building relationships, your product is for making money. There's some people who's blogs are for making money, but yours is not one of them,especially since you've said you weren't going to make money through your blog. I point that out only to say that even if you get the best keywords for driving traffic, it's not going to do you any good unless you are pointing them to where you want them to go. In this case, from a money point of view, you want them to buy your product so that's where you send them. Use PPC to drive traffic to products, or to squeeze pages to collect e-mail addresses, but not to reading blogs. Social sites, articles, guest blogs and the like are for driving traffic to your blog (or product, but since you were talking about bringing more traffic to your blog...). - Jeffery PPC can be very lucrative or very expensive. It’s easy to lose money, I certainly have, but that was back when I was getting started so though I may still lose money today, it’s far less risk than it was back then.

Part of the strategy in PPC is to target “buying keywords”, in other words, the keywords people use when they are looking to buy and not just to gather information and yes, there’s a difference in the keywords they use.

For example, your phrase ‘website starter kit’ would cost approximately 11 cents a click, or $11.00 for your 500 visitors (880 searches a month broad match, 58 searches a month exact match). Of course you’d link to your product page, not the blog or main website.

In theory, though that’s far fewer searches, the traffic is more targeted towards buying, thus more valuable from a business perspective. Fewer clicks a month but more revenue. In theory anyway, in reality no matter how much science you put into PPC (and there is science involved), there’s still an art to it, for example, your ad writing ability.

My guess would be that people looking for a website starter kit are more willing to spend money to buy a kit than others, but that’s my guess. I’m definitely not a PPC expert and I didn’t research your market beyond finding what I needed for my example. There may be better ‘buying keywords’ for your product.

You’re better off reading up on it before you spend money on the ads themselves. There’s a few marketers I trust who recommend Perry Marshall’s Definitive Guide To Adwords http://www.perrymarshall.com

Sign up for the free 5 day email course.

The book is on my reading list, I just haven’t gotten to it yet, so I can’t give you my personal opinion other than what I’ve already said, other marketers that I trust recommend it.

Your blog is for building relationships, your product is for making money. There’s some people who’s blogs are for making money, but yours is not one of them,especially since you’ve said you weren’t going to make money through your blog.

I point that out only to say that even if you get the best keywords for driving traffic, it’s not going to do you any good unless you are pointing them to where you want them to go. In this case, from a money point of view, you want them to buy your product so that’s where you send them.

Use PPC to drive traffic to products, or to squeeze pages to collect e-mail addresses, but not to reading blogs. Social sites, articles, guest blogs and the like are for driving traffic to your blog (or product, but since you were talking about bringing more traffic to your blog…).

– Jeffery

]]> By: Chad http://www.howthiswebsitemakesmoney.com/blog/2009/12/04/search-engine-traffic-is-my-sock/comment-page-1/#comment-786 Chad Fri, 04 Dec 2009 21:37:23 +0000 http://www.howthiswebsitemakesmoney.com/blog/?p=489#comment-786 I'm not sure if this post makes me feel optimistic or pessimistic about my own blogging endeavors. That is really good traffic, in my opinion. Some would even argue that a small portion of that traffic (and return visitors) is a result of the lack of ads cluttering the page. It would seem to me, now that you have a steady flow of organic traffic, which is also on the rise, shaping the site into something that makes money is entirely possible. Enjoyable post. Keep up the good work. I’m not sure if this post makes me feel optimistic or pessimistic about my own blogging endeavors. That is really good traffic, in my opinion. Some would even argue that a small portion of that traffic (and return visitors) is a result of the lack of ads cluttering the page.
It would seem to me, now that you have a steady flow of organic traffic, which is also on the rise, shaping the site into something that makes money is entirely possible.
Enjoyable post. Keep up the good work.

]]> By: Ruth - Web Career Girl http://www.howthiswebsitemakesmoney.com/blog/2009/12/04/search-engine-traffic-is-my-sock/comment-page-1/#comment-784 Ruth - Web Career Girl Fri, 04 Dec 2009 18:12:27 +0000 http://www.howthiswebsitemakesmoney.com/blog/?p=489#comment-784 Interesting question. I hope you find the answer. I don't know what the answer is, but one thing I'd say is to try to target posts to the specific kind of buyer who needs the website package that you are selling. Interesting question. I hope you find the answer. I don’t know what the answer is, but one thing I’d say is to try to target posts to the specific kind of buyer who needs the website package that you are selling.

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