A Successfull Blogger Is Good At Pretending To Care

Written On Day: 420
Old Lady

If an apple falls out of an old ladies bag and rolls down the street stopping at my feet I will bend down, pick it up, and hand it to the lady.  She will smile and say, thank you kind young man.  I will return the smile and move on – she is right, I am a kind young man.

A guy is walking down the street staring at a map and obviously lost.  He looks at me with a face that is a plea for help.  I will look the other way and try to ignore him, making a silent prayer that he does not stop me.  Why should I help him – he should be able to help himself.

I feel the same way about my readers – why should I help them?

I do not possess any need to help people that can help themselves.  The old, the blind, the slow, I will help if forced – if an apple hits my foot.  But everyone else are on their own.  I do not care if somebody is lost or needs a dime, there is no force driving me to help people in need.  If they have a brain, eyes and the major extremities then they should be able to help themselves.

And that is why blogging is difficult.  Blogging  is about giving advice, tips, suggestions and information with the intent of helping the reader.  Provide content that helps readers.  They do not know how to do something – show them how.  They do not know about something new – tell them about it.  They want to be entertained – stand on a beach ball and roll around juggling bananas.  Blogs are not for the blogger, they are for the reader.  You exist to serve the readers.  They should be able to help themselves – but no – they want you to help them.

But honestly, I do not care about the readers.  Besides the couple of visitors that leave comments, I know nothing about the other readers.  There is no connection with them – they are just bodies without souls.  No different then the hundreds of bodies I walk past everyday on the streets.

Do Successful Blogs Truly Care About You?

Successful blogs are run by kind people.  People who care.  Their posts offer free advice in a pleasant and loving way.  The bloggers care about their readers – they want to help.

But do they truly care?  Or are they just good at giving the impression that they care?

Obviously they are just pretending to care and are very good at it.

Just like the vacuum salesman who arrives at your door worried about your children.  You open the door and see a man holding a vacuum and beaming a smile.  You say, hello, may I help you? Suddenly with a  worried look he proclaims:  there are a lot of bacteria in your carpets, bacteria that can make your children sick, your children!  Like you, I care about your children – I do not want them to cough and sniffle,  poor little things.  Please buy this vacuum so that your children will not be sick.

Being a vacuum salesman is difficult.  You have to look sincere when you talk about ‘the children!’.  The best salesman are those that can form a little tear at the edge of their eye as they speak.  How could you say no to somebody caring so much.

You cannot sell vacuums if you do not care about the children.  To be a successful vacuum salesman, I mean blogger, you need to appear like you truly care.  Be kind to your readers.

How To Test Whether a Blogger Truly Cares

Probably there are successful blogger that truly care.  To test whether a blogger really cares is easy.  Write the blogger an email and ask them a question.  Be easy – do not make them work hard.  Ask them something simple like:


I have really enjoy your blog and your style of writing.  Just wondering how long does it take you to write a post?


After you send this email there are three possible outcomes:

  1. No response.  Does not care.
  2. A quick response.  No hello, no punctuation, no capitalization, poor spelling.  For example: it takes 2 hours.  Does not care.
  3. A well formatted email response with greeting, punctuation, correct spelling and capitalization.  Truly cares.

Of course, if you email me my response will belong to the ‘Cares’ category.  But that is only because I am not successful and I need to appear to care even in my emails.

  1. qwerty
    February 26th, 2010 at 03:09 | #1

    thats very cold dude.

  2. Dave
    February 26th, 2010 at 08:10 | #2

    This is why I love your blog.

    You are very realistic. You don’t try to cater to everybody by telling them what they want to hear.

    On another note, it isn’t hard to see how much effort you put into the blog after reading a few posts. Most bloggers talk about things that are clearly more than covered while you more often than not deliver unique content.

  3. February 26th, 2010 at 08:56 | #3

    As you don’t care about me the reader, you will surely also not care that I unsubscribe from your blog. Have a nice day, SY

  4. roman
    February 26th, 2010 at 10:54 | #4

    Wait! Before you go please support this website and buy a PAJ. By buying my products you can make this website a success. Thank you and have a great day.

  5. February 26th, 2010 at 12:32 | #5

    As I live in Prague myself, I don’t really need one 😉 SY

  6. February 26th, 2010 at 15:04 | #6

    Hi. If I get a genuine question, then I’ll take the time to answer it. However your ‘I enjoy your style of writing, how long…’ question sounds just like the kind of messages that I get from comment spammers everyday. I’d ignore it as I’d assume it was spam.

    If you are asking a question, make it sound more like it is asked by a human (i.e. personalised – tell the blogger why you like their blog) and you are more likely to get a response.

  7. Jake
    May 19th, 2010 at 09:37 | #7

    Come on dude. Update your blog. How do you expect your website to be a success with no updates?

  8. I care a lot
    October 29th, 2010 at 16:00 | #8

    Right I agree. Be extra careful of people on the internet who say they want to help you. The truth is, most just want to help themselves. Hate to say this but America is full of uneducated dumb people who fall for the clever marketing.
    When 1,000 people are digging for gold, better to sell shovels. Only very few will find gold, but they all need shovels, and the slick shovel salesmen usually win at that game.

  1. No trackbacks yet.
You must be logged in to post a comment.