How To Extort Money From Your Cheating Competition

Written On Day: 981

You are a good person. You believe there is a right way of behaving and there is wrong way of behaving.

Building traffic to your website is a slow and arduous process. It is a combination of creating quality content and patience. You are good, you do not try to cheat the system by buying backlinks, keyword stuffing and writing junk articles just for the backlinks.

But there are people out there that do these things. And the problem is that some of these bad people are your competition. You are on page three of search results because page one is full of webmasters who stoop down to any level to get there. They have no ethics, they do not play fair, they do not care about the poor visitor who lands on their junk site. Your site is better, but nobody finds it way back on page three.

You Know They Are Cheating…What Can You Do About It

You are not bitter simply because you are on page three and stubbornly accusing everybody better then you of being a cheater. You have proof they are cheating.

Your competition’s website is just a few pages of content. These few pages are full of advertisements and buy now buttons. The content is scattered full of exclamation points, buy today, don’t wait, free and now! They provide no quality content, no authority, no value add – it is just a sleazy sales site.

Obviously they are doing evil to get onto page one on search results – how else could their crappy site get there.

You check a few of their backlinks and notice something suspicious. The backlinks are all the same.  All the backlinks come from blogs that have the same appearance and basically the same content – each of the blogs has a side bar link section called ‘recommended sites’ which links to their website. Obviously they control these blogs and planted the backlinks.

You know they are cheating. What can your do about it?

You can send them an email and try to extort money out of them.

Steps To Extort Money From Your Competition

Create an anonymous email address

You will be writing them an email. Because you are going to scare them and quite possibly anger them, you will want to remain anonymous.

Open an anonymous email account (for example:

Open an anonymous bank account

You are going to ask your competition to send you money. Because you will be extorting the money, they will not like you. You need to provide a method of sending you money without them finding out who you are.

Open an anonymous offshore bank account (for example:

Write an Email:

Dear [your target cheating webmaster],

My job is to find and report websites that abuse the Terms Of Service of major search engines. I look for evidence of paid backlinks, keyword stuffing, duplicate content, unnatural backlink building, etc. Any activity that appears to be an effort to cheat the search engines and prevent them from providing the best content for their users will be reported.

Based on my analysis your website is involved in behavior that requires me to report your website to the search engines for further investigation. If they find your website to be in violation of their Terms Of Service then your website will be removed from search engine results.

You have two possible courses of action:

1) Ignore This Warning Letter

In this case I will be forced to forward my findings to the search engines.

If you have not breached the search engine’s Terms of Service then you have nothing to be concerned about. The investigation will find that you are within the terms and your website will not be removed from search engine results.

But if you have broken the Terms of Service and you ignore this letter the result could be a removal of your website from search engine results.

2) Request a Reevaluation

You can request a reevaluation of your website. For the one time fee of $1000 US dollars I can perform a reevaluation of your website.

A reevaluation will force me to suspend my report to the search engines. I will perform a deeper analysis of your website and its adherence to the Terms of Service. In almost all cases a reevaluation finds that there is no breach of the Terms of Service and the website is not be reported.

Please consider this a serious matter that requires your immediate attention.

To order a reevaluation of your website, please send $1000 US to account [your anonymous bank account number] via [anonymous bank account link] before [a date one week in the future].

Failure to order a reevaluation will force me to report my findings of your website’s breach of the Terms of Service to the search engines.

[Your anonymous name]


What Happens After You Send the Email

Once your target receives this email his (or her) first reaction will be denial. He will think it is a joke or spam – he might even laugh. This is why it is important that you set the payment date to at least one week into the future. One week is enough time to let your email fester and ripen in his brain. He will have a hard time sleeping – it will always be on his mind – was it a joke? What if it is not a joke – I lose everything. For one week he will be biting his nails and staring off into the distance in a constant state of worry.

If he is making a lot of money on page one he will start to consider the possibility that it is not a joke. If it is real he can lose all his cheating work and the money he makes. After a week of misery, doubt and worry, a $1000 payment will start to look like an acceptable cost to eliminate the mental anguish and uncertainty.

All you do is silently wait. If he emails you, ignore it. Do not respond to any of his emails – you need to let him suffer in ignorance and silence. The best is to set your email client to automatically delete all incoming emails to eliminate any temptations you might have to respond (also to prevent you from having to read angry emails claiming that you are going to jail etc).

When the due date arrives check your bank account – is the money there? It is – great, you have an extra $1000 dollars. And if it is not there, do nothing. Do not report the website to any search engines because there is a chance you will lose your anonymity. Anyway, your email has served its main purpose – to bring misery to your cheating competition.

In Conclusion

Although outlined is a step by step guide to extorting money from your competition, I strongly recommend that you do not do this. It is a mean thing to do – and you are, after all, a good person.

Just let the search engines do their jobs. It might take time, you might remain on page three for a few months longer, but sooner or later the bad guys will be caught and sent away. Changes like the recent Google Panda Algorithm update are positive for you because they punish poor content and reward quality content.

As long as you keep doing what your doing – being good and patient – you will end up higher then your cheating competition.

And if you are not good. If you are the bad webmaster that people want to send this email to. Well…if you receive this email you will probably ignore it.  But the dark shadow will remain. You are always in a state of worry because everybody is against you. Everybody wants you to fail: your competition, the search engines, your visitors. They all want you to go away. Even if you never receive this email, you suffer a worse punishment – you go to bed at night with the miserable fact that when you awake your website might be gone and everybody will be happy. I might pity you if you were not my competition.

  1. June 9th, 2011 at 23:17 | #1

    Thank you, thank you for a truly bright spot to my day. Your post is hysterical–I laughed out loud as I read it.

    It’s also very encouraging to us bloggers to just keep plugging along!

  2. June 15th, 2011 at 04:07 | #2

    Wow. This was seriously, such a well thought out post. I love it. It’s funny and informative. I’ve never commented on anything but I just wanted to take the time to thank you for your post. What a more clever way to screw the guys over who screw us over. It’s an awesome ploy. Also just wanted to let you know you’re over on reddit!

    PS. Shameless website sponsoring (

  3. September 30th, 2011 at 19:38 | #3

    Hey Roman,

    Been a fan of your website since the early days. I can’t believe this site hasn’t taken off. It is honest, informative and humorous. Your writing style is outstanding – I love it, wish you the best of luck and hope you get some sort of revenue breakthrough soon.

    Best Regards, Rob

  4. November 26th, 2011 at 19:41 | #4

    Hi Roman,
    I still find sites that haven’t updated their content in years on the #1 page in Google search. I know that Google does their best to eliminate such sites and I believe that the Google +1 button can help with getting quality content recognized.

    take care…

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