How Noise Prevents Your Blog From Being Better

Written On Day: 205
A bladed of grass that requires mowing

Skyscraper construction workers risk falling thousands of feet to their death. Loggers have to avoid being hammered into the ground by falling trees. Air traffic controllers must fight urge to end the stress by gulping down bottles of Tylenol.

Writers (bloggers) also have an occupation hazard – one that completely kills the writer’s ability to do their job.

A writer does not just sit down and write. The process starts days before. An idea forms. During the next few days the idea begins to take the shape of words and sentences. Once the writer is ready to put it to paper he begins to prepare himself. Go to bed early to avoid being tired, do not eat to much to avoid being full, stay away from the mother-in-law to prevent rage. All this must be perfectly timed and planned so that when the writer sits down to write everything is perfect – comfortable chair, monitor at the proper distance, coffee at arms reach. Ready to write.

Everything is in balance but then it happens – the writer’s occupational hazard. The one thing that completely destroys a writers ability to write. Noise.

Besides the death aspect, the main difference between the occupation hazard of a logger and a writer is that there is absolutely nothing a writer can do to prevent noise. It is unpredictable and invisible until it happens. Like the game with pop-up gophers, you hit one in the head and another one pops up somewhere else – you can not know when or from where.

Noise comes from the outside world – out of the control of the writer. It can be a barking dog, a chirping bird, a screaming kid, a buzz saw, an ungreased bearing in the cooling fan, a strange clicking noise from an indiscernible source. These noises kill the writer. A construction worker can take extra careful steps, a logger can learn to look up more often , an air traffic controller can take more vacations, but what can a writer do about noise?

Noise is an occupational hazard that all writers must learn to live with. As a writer you know it can kill, but it is a hazard you have accepted. Like a Roman Gladiator you enter the arena knowing that today might be the day the Emperor desires to be entertained by watching his hungry lions chew on man meat.

Unpreventable vs. Stupid Noise

Noise kills and you learn to accept that. You really have no other choice. But what can drive a writer to fits of rage and hair pulling is preventable noise. Noise that does not have to be there, noise that if the noise creator had a dab of decency would prevent from ever existing.

I live in the suburbs. I am surrounded by quaint little houses with lush green lawns. Lawns that need to be cut.

Of course, to fit into society, to be a good and respectable homeowner, the grass should be no taller then 1 inch. Anything above an inch is a disgrace – an insult to anybody who walks by.  It is lawn owner’s civic duty to ensure that the grass is kept at a height that does not offend the people that look at it. This means that the lawn must be mowed at least once every two weeks.

Below is satellite picture of my house and the surrounding area. The yellow marker is where I do most of my writing. The read square around my house is the area in which I can hear a lawn mower.

Lawns around my house that create noise

As you can clearly see there are a lot of lawns around my house. Doing a quick count there are 36 separate lawns. Each of them has grass which is always around 1 inch tall. This means that over the course of 2 weeks I will hear a lawn mower 36 times. On average I hear a lawn mower 2.5 times a day. And this does not include the large public space behind my house that gets mowed by the government. But it does not count because it gets mowed by a large tractor 6:30am Saturday morning – it interferes with my ability to sleep off a Friday night hangover, not my writing.

2.5 times a day my ability to write gets killed by the noise a blade makes slicing off the top 5 percent of a blade of grass.

Unlike a chirping bird, or barking dog, lawn mowing is different because it is a preventable noise. It is a noise that does not have to exist or at least can be reduced to a bare minimum. There are two ways to reduce the noise of lawn mowers:

  1. Increase the socially acceptable grass length. By making 2 inch grass fashionable, the number of times the lawn requires mowing is reduced by half. On average my writing ability would be killed only 1.25 times a day.
  2. Everybody agrees on a specific lawn mowing time. Everybody mow’s the lawn at the same time. This solution has a double benefit: mowing noise is reduced to a specific time, and everybody’s lawn is exactly the same height eliminating grass height envy or grass height scorn.

Although great suggestions, the problem is that the above will never happen. It it one of those things were everybody wins, but regrettably the human race has not evolved enough to make it happen. It is preventable noise but will forever be classed in with the unpreventable and unavoidable noise of a chirping bird or barking dog.

The unfortunate result is that this site suffers. I am sure that if both of the above suggestions were implemented this site would have at least double the posts and as a consequence traffic would be higher and revenue in the 1000′s of dollars.

How does noise prevent you from having a better blog?

Does Leaving Quality Comments Increase Traffic

Written On Day: 195
Kid about to go into the Dryer

Making comments on blogs is claimed to be a great way to increase traffic to your site. Here is how it is suppose to work:

  1. You write a quality comment on a blog post.
  2. Other visitors reading the post notice your comment. They find your comment interesting and click on your URL to find out more about you and your site.

What is a Quality Comment

Writing comments to increase traffic to your website only works if people click on your URL. People will only click on your URL if they are interested in what you have written. I always thought this point obvious. But reading some of the comments on blogs it seams that some people do not understand this fundamental point.

For example, this is a comment left by someone on a blog I frequently visit:

You hit the nail on the head on every point. All of those points are just as important as each other.

This person has no idea what commenting is for. Why did he take the time to leave this comment? Besides the obvious ambiguity of the comment (are the points important or not?), this comment does not provide any value. Who cares that the commentor likes the post. Who cares that commentor thinks all the points are equally (not)important. The only reason anybody might click on the commentor’s URL is to find out if their site is as pointless as the comment.

The commentor read somewhere that to increase traffic to your site you should leave comments on blogs. And like a 4 year kid who climbs into the drying machine because his big brother tells him to, the commentor goes and writes comments on blogs without thinking about why. A commenting zombie with only one thought running round and round his head, “Must make comments, must make comments, must make comments”

What this commentor has failed to understand is that for the comment to have any effect on his blog’s traffic the comment must entice people to click on the URL. It is the whole point of commenting. A comment is a sales pitch. You are selling yourself. You are saying, “Look how smart, interesting, funny I am. Visit my blog for more of the same.”

A quality comment is one in which you make the reader interested enough that they click on your URL. So before clicking the submit comment button ask yourself – why am I climbing into the drying machine.

Longer Comments are Higher Quality Comments

By making a single simple assumption we can test whether quality comments increase traffic to a site. The assumption is that longer comments are higher quality then short comments. Assumptions are usually a bad thing but in this case I think it is a safe assumption because the more text a comment has the better chance there is value in it. Short comments consist mostly of the “Great post, will do on my site.” type – no quality comments. Longer comments have something to say so they tend to be more interesting – quality comments.

Do Commentors of Successful Sites Leave Longer Comments

To determine whether quality comments lead to more traffic to a site I did the following:

  1. Going back 1 years on Problogger’s archived posts, I took the URL’s of the commentors for the month of July 2008.
  2. The retrieved URL’s were run through the website webtraffic24 which estimated the amount of traffic that the URL currently receives.
  3. For each URL the average amount of characters per comment was calculated.

By doing the above I can determine whether there is any correlation between a commentor’s comment size and the success of their site 1 year later. What I expected to find is that successful sites have a higher average comment size then failing sites. In other words, currently successful sites should have on average larger comments (quality comments) then failing sites.

The results:

  Comment Length
Total Average Comment Size: 384
Average Comment Size of Dead Blogs (Less then 200 visitors a day): 363 (table)
Average Comment Size of Successful Blogs (More then 2000 visitors a day): 412 (table)

Commentors of currently successful site had only 13% larger comments then commentors on currently failing sites.

I was a little surprised by the small difference in comment size. I expected the comments of the successful sites to be at least 50% bigger then the failed sites. I really do not know how to explain it. There are two conclusion one can make from the result:

  1. Larger comments are not higher quality comments
  2. Making quality comments does not have any real effect on the success of your site.

My hunch is that number 2 is the real case. I have never had good results by leaving comments. Even when my comment is one of the top 5 comments on a high traffic blog like Problogger, the number of visitors I receive is around 10 – and of course my comments are high quality. 10 visitors does not make a site a success. I guess if you made a comment every single day on 20 high volume site then the numbers become significant. But if you are making that many comments you will be left with little time to work on your own site.

The lesson: If you need to tell the world that you think that a post is great and that you will apply it to your site then go ahead. Nobody cares – but if you feel the need to say it then say it. On the other hand if you spend 45 minutes making a high quality comment that makes people laugh, cry and nod their head in agreement then write it – but do not expect it to make your website a success.

A suggestion for a comment on this post: what percent of your traffic comes from leaving comments?